95%
Of leasing workflows can be automated
Apartment CRM
AI-powered apartment CRM automates 95% of your leasing and rental processes
Bring marketing, leasing, and resident communication into one AI-driven multifamily CRM, so your team spends less time on busywork and more time leasing, retaining, and serving residents.
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Easily adapt to the AI-driven Smart Leasing Platform
Traditional multifamily CRMs weren’t built for today’s reality: lean onsite teams, constant lead volume, rising costs, and residents who expect instant answers. The result is familiar. Too many tabs, missed follow-ups, inconsistent messaging, and limited visibility into what’s actually driving conversions and renewals.
Enter the Smart Leasing Platform. Respage’s AI-powered CRM connects to your existing systems, automates the tasks that slow teams down, and turns communication and engagement data into clear, actionable insight so you can lease smarter and operate faster.
Break free from “CRM as a database” and move to a CRM that actually does the work.
Seamless integrations with top multifamily PMS solutions
Experience a new era of AI-driven apartment leasing & operations
The Smart Leasing Platform CRM has everything you need in one tool:
- One place for prospect + resident communication
- Email + text messaging directly from the platform
- Inbound and outbound calling with call tracking
- Built-in AI leasing assistant to handle inquiries 24/7
- AI Resident Chatbot for instant resident support
- Automated workflows to reduce manual tasks
- Centralized leasing calendar for tour scheduling and visibility
- Proactive insights to support renewals and retention
- Lead scoring + tracking to prioritize high-intent prospects
- Performance analytics to improve speed-to-lead and conversion
- PMS integrations to fit your current tech stack
It’s simple, intuitive, and designed to get teams productive quickly, without the typical CRM complexity. Experience a new era of AI-driven property management and resident engagement with Respage and break free from traditional multifamily CRMs.
Automation you can trust
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Prospect and resident inquiries are handled by AI
78%
Accuracy predicting resident happiness and renewals
Multifamily’s most innovative Smart Leasing CRM
AI-driven insights you can rely on
The Smart Leasing Platform goes beyond basic workflows by turning your leasing and resident communication into real-time, actionable insight, so you can see how prospects are engaging, where leads drop off, and what to do next. When every message and interaction is captured in one place, you move faster, stay consistent, and deliver a better experience, without guesswork.
Predict resident renewals. No crystal ball required
The Smart Leasing Platform helps you plan for the future by analyzing resident touchpoints and engagement patterns throughout the entire resident lifecycle. Using sentiment analysis, the Respage CRM is able to predict resident happiness and renewal rates with 78% accuracy, so your team can take proactive steps to maximize retention.
All of your leasing and marketing workflows in one place
The Smart Leasing Platform serves as the central hub for our all-in-one multifamily AI leasing, marketing, and operations platform. From AI leasing and social media management to reputation and resident retention, everything works together seamlessly to maximize occupancy and improve efficiency.
Let AI handle the boring stuff—you handle the rest
The Smart Leasing Platform is intelligent enough to recognize when a prospect or resident needs personalized assistance, allowing your team to step in where they shine best—building relationships and solving problems. With AI handling routine tasks and busy work, your team has more time to engage residents, boost retention, and maximize occupancy.
Fewer tabs, more results
Forget long onboarding processes and complicated systems. Built to seamlessly integrate with your property management software, it automates up to 95% of your workflows. Plus, with our Chrome extension, your team can keep the Respage dashboard open alongside their other apps, making it even easier to manage leads, communication, and tasks.
Suitable for affordable communities
We designed the Smart Leasing Platform CRM with flexibility in mind, allowing you to tailor nurturing campaigns, disable tour requests, maintain interest and wait lists, or create custom CTAs—perfect for income-restricted housing and affordable community lease ups.
FAQs
What is an apartment CRM, and how does it work?
An apartment CRM (customer relationship management system) is software that helps property management teams manage and automate communication with both prospects and residents. The Respage Smart Leasing Platform CRM is an AI native platform that centralizes prospect and resident data, automates leasing workflows, predicts renewals, and streamlines communication, all in one easy-to-use dashboard.
How easy is it to set up and use the Smart Leasing Platform?
Onboarding is much faster and Respage’s Smart Leasing Platform is far easier to use than a traditional CRM. Once your team connects our system with your property management software, our team handles the rest of the heavy lifting to set you up. Live training and ongoing support makes it easy for your team to get started quickly.
Does the Smart Leasing Platform integrate with my property management software?
Yes! The platform integrates with most major property management systems including Yardi, RealPage, MRI, Rent Manager, ResMan, AppFolio, and Entrata.
Does it include an AI leasing assistant?
Absolutely. Our CRM is AI native and was built as an extension of ResMate, our AI leasing assistant, so it’s fully integrated by design and automates lead response and follow up across channels like web chat, text, email, ILS, and Facebook Messenger. It can also answer phone calls and provide 24/7 leasing support.
Is this CRM suitable for affordable housing communities?
Yes! In fact, some of our largest customers specialize in affordable communities. We designed the Smart Leasing Platform CRM with flexibility in mind, allowing you to tailor nurturing campaigns, disable tour requests, maintain interest and wait lists, or create custom CTAs, perfect for income-restricted housing and affordable community lease ups.
What makes this apartment CRM different from traditional systems?
Unlike legacy CRMs, the Respage Smart Leasing Platform is built with AI at its core. It automates up to 95% of leasing workflows, provides predictive resident insights, and integrates with your PMS. You’ll save time, reduce human error, and increase occupancy, all while offering a better renter experience. Because the CRM and AI leasing systems are integrated, you pay for just one system rather than two and can save up to 50% on your CRM and AI leasing software costs.
Can the CRM help predict resident renewals?
Yes. Where used with our survey and review tools, the platform uses AI to track resident sentiment and engagement across all touchpoints, enabling it to predict renewals with 78% accuracy. This insight helps you take proactive steps that increase retention.
The simplest CRM you’ll ever use
CRM’s are supposed to make your life easier—not complicate it. The Smart Leasing Platform is designed to be the simplest CRM you’ll ever use, equipped with everything you need to automate prospect management and make informed decisions for your community.
If you’re thinking, “Is this for real?” let us show you! Schedule a demo to see the Smart Leasing Platform CRM in action.
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